LCCI Level 3 Digital Marketing

Preparatory Course for LCCI Level 3 in Digital Marketing

Course Objective:

LCCI qualifications are awarded by Pearson, the UK’s largest awarding body offering academic and vocational qualifications that are globally recognised and benchmarked. Pearson is the world’s leading learning company, with 40 000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning.

LCCI qualifications are widely regarded by employers as preparing students to carry out the key functions of modern international business. The qualifications are recognised worldwide by employers, universities and professional bodies. This new and engaging range of qualifications has been developed in collaboration with professional bodies, employers and customers. We have conducted in-depth, independent consultation to ensure that the qualifications develop the breadth and depth of knowledge, skills and understanding that students need to be effective employees, and that the qualifications support progression pathways. LCCI offers a wider range of qualifications; they are available at levels 1 to 4 across the following subject areas:

  • English Language
  • Marketing and Customer Service
  • Business, Administration and IT
  • Finance and Quantitative.

Entry Requirement:

  • Age: 16
  • Academic requirements: Minimum of 3 GCE N level passes (at least grade 5 in English and any two other subjects).
  • English Proficiency: Student whose first language or medium of instruction on their qualifying programme is not English will be required to demonstrate a proficiency of IELTS 4.5 or pass in BMC English Entry test.
  • Working experiences: Nil.
  • Matured candidate: At least 21 years old with 2 years of work experience in relevant.
LCCI Diploma Course Singapore

 LCCI Level 3 in Digital Marketing – Course Outline



This qualification is suitable for those who are entering the marketing profession or who already hold a post in marketing.

  • The Nature of Marketing
  • The Role of Marketing
  • Marketing Organization
  • Marketing Research
  • Analysis & Decision
  • Marketing Implementation
  • Strategies & Tactics
  • International Marketing

Customer Service

This qualification is suitable for those who are working, or intend to work, in an environment where customer service is seen as a competitive advantage.

  • The developing role of customer service
  • Reliability in service systems
  • Communicating with internal and external customers
  • Solving customer problems
  • Influencing effective change

Selling & Sales Management

This qualification is suitable for those who are working, or are preparing to work, in sales and require a knowledge and understanding of selling techniques and how to manage the sales process.

  • Establish a Sales Plan
  •  The Selling Function
  • Distribution Channels
  • Recruitment and Training
  • Sales Management
  • Sales Forecasting
  • Sales Records
  • Legal and ethical issues in selling
  • Sales Organisation and Control

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