Facebook Marketing Course

Course Start Date

facebook advertising course singapore

Facebook Marketing Course and Social Media Advertising Training

Overview

Facebook provides the largest advertising opportunity for business on their social networking platform, with 2.2 billion monthly active users as of 2017. In the past years, Facebook advertising become highly popular marketing channel for social media marketing. Facebook Advertising has proven to help businesses get new leads and convert them into paying customers. Marketing on Facebook can help you to efficiently reach all of the people who matter most, facebook gives you the opportunity to directly connect with your targeted audience with paid and organic marketing.

facebook marketing course singapore

Key Features

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  • 100% payable using SkillsFuture Credit
  • Live case study with active campaigns
  • Up-to-date course modules
  • Hands-on led by training Certified Facebook Trainers
  • A step-by-step guide to creating your Facebook Campaign
  • Actionable strategies you can implement during and after the course
  • Structured curriculum developed by Facebook experts.
  • Practical examples & case studies
  • Certificate of Achievement After Completion
  • Free Unlimited Refresh Class

About The Course

Our 1-day Facebook Marketing course will provide you practical Facebook Marketing strategies that can be applied to your job or business to grow your business. We will teach you all the fundamentals of Facebook page management through the entire Facebook Marketing process: Ads creation, audience targeting, ad campaign management, conversion tracking, remarketing and A/B testing.

Even if you’re completely new to Facebook advertising, after going through this course, you’ll have a good knowledge of Facebook ads.

Course Objective

By the end of the course, you will be able to:

  • Set up and manage a Facebook Business Page in Business Manager
  • Understand the various types of Facebook Advertising objectives, and how they impact targeting, optimizing options and ad types.
  • Create a Facebook Advertising campaign, define ad set variables (bidding & budget, audience targeting, location), and design a Facebook ad creative (video, carousel, single image ads)
  • Manage and optimize a Facebook Advertising Campaign
  • Use Audience Selection Tools (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations etc..) for better Ad Targeting
  • Be able to set up a Facebook Pixel to measure, optimise, and build audiences for advertising campaigns
  • Understand Facebook Insights data and Facebook Ads Reports

Target Audience:

  • Business owners and entrepreneurs who wish to advertise their business and get leads through Facebook Marketing
  • Aspiring entrepreneurs who wish to start their own business
  • Existing Digital Marketers who wish to learn or improve their existing Facebook Marketing campaigns
  • Working professionals who are looking for a career change to the Digital Marketing industry

Prerequisites

  • Basic computer knowledge

Duration: 1 Days

Venue: 10 Anson Road, 26-08A International Plaza, Singapore 079903

  Facebook Advertising Course Outline:

Module 1 – Introduction 

  • What is Facebook Marketing
  • Why your business needs Facebook Marketing
  • 10 Benefits of using Social Media
  • Different Types of Facebook Marketing campaigns

Module 2 – Different types of Facebook account

  • Introduction to Facebook page
  • Introduction to Facebook account
  • The relationship between a Facebook account and a Facebook page

Module 3 – Create a Facebook Fan Page

  • Types of Facebook page that suit your needs
  • Facebook page creation

Module 4 – Define Target Audience

  • Create your Buyer Personas
  • Defining your ideal target audience
  • Audience targeting (Behaviors, Interests, Demographics, Connections, Age ranges, Languages, or Locations)

Module 5 – Facebook Ad Creative Creation 

  • How to source for images
  • How to create a Facebook Ad Creative if you are not a graphic designer
  • Facebook Ad creative best practices

Module 6 – Facebook Ad Copywriting

  • Creation of Facebook ads copywriting
  • Facebook ads Copywriting best practices

Module 7 – Facebook Ad Set Up

  • Setting up the Ad Manager
  • Creating an Ad Campaign
  • Creating a targeted audience with Audience Insight
  • Choosing the ideal Facebook Ad format
  • Setting Facebook Ad bidding and optimization

Module 8 – How to use Facebook Pixel

  • What is Facebook pixel
  • How to create Facebook pixel
  • Setup Facebook Pixel on your website

Module 9 – Measuring campaign effectiveness and optimization

  • Evaluating and optimizing the performance of ad campaigns

How to perform A/B Testing

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