Email Marketing Course

Course Start Date

Email Marketing Course

Duration: 4 hours

Venue: 10 Anson Road, 26-08A International Plaza, Singapore 079903

About Email Marketing Course

This Email marketing course focuses on how to generate leads using Email Marketing tools. Specifically, what is the step by step process of Email marketing and thorough understanding on email marketing concept. 

Develop expertise in creating effective email advertisements to promote products and services, create brand awareness, and build loyalty and trust.

  Claim 100% Fees From SkillsFuture Credit, Also UTAP claimable for NTUC member and SDF for companies!!

Target Student:

All Entrepreneur, Digital Marketers, Marketers, Website Developers and who wants to generate leads to grow business.

  Email Marketing Course Training Outline

Introduction to Email Marketing

  • Why we need Email Marketing
  • How to do Email Marketing
  • Psychology of email receiver
  • Concept of Email Marketing
  • Components of Email Marketing

Concept of Email Marketing

  • Why receiver open your email?
  • How you should reach to more recepients
  • Email subject & sender concept
  • Anatomy of Email Campaign
  • Effective content for Email Campaign 

Creating Email Campaign

  • Designing Email Campaign
  • Using Email Marketing Software
  • Important Points to note
  • Do's and Don'ts of Email Marketing
  • Understanding best content

Mailing List Management

  • How to collect email data
  • Email list management 
  • Manage unsubscribe email
  • Segregate email list
  • Personalised email Vs Generic email list
  • Opt-in & opt-out Email List

Email Marketing Software

  • Understanding concept of software
  • Terms used in software
  • Monitor email campaign
  • Review email campaign result
  • Manage email testing
  • Optimising email campaign
  • Email Measurement

Email Marketing Plan

  • Planning email campaigns
  • Email campaign that works
  • Content for email campaign
  • Landing page for Email campaign
  • URL Builder to track email campaign
  • Google Analytics for Email campaign

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