Email Marketing Course

Course Start Date

email marketing course singapore

Email Marketing Certification Training Course

The Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies.

Email Marketing Course Overview

This Email marketing course focuses on how to generate leads using Email Marketing tools. Specifically, what is the step by step process of Email marketing and thorough understanding on email marketing concept.

Develop expertise in creating effective email advertisements to promote products and services, create brand awareness, and build loyalty and trust.

Email Marketing Course

Key Features

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  • 100% payable using SkillsFuture Credit
  • Updated Course Modules
  • Hands-on training by Professional Certified experts in Singapore
  • Step-by-step Course for understanding the role of Email marketing
  • Attention to each participant
  • Curriculum Designed by Certified experts in Singapore
  • Practical examples & case studies
  • Certificate of Achievement After Completion
  • Free Unlimited Refresh Class

Course Objectives

By the end of the course, you will be able to understand:

  • Introduction to Email Marketing
  • Concept of Email Marketing
  • Creating Email Campaign and Templet Design
  • Mailing List Management
  • Better Understanding Email Marketing Software and tools
  • Email Marketing Plan

Target Audience

  • Business owners and entrepreneurs who wants to generate leads and Sales
  • Entrepreneurs who wish to start their own online business
  • Digital marketers who wish to learn or improve their existing Email campaign Skills.
  • Working professionals who are looking for a career change to the digital marketing industry


  • Basic computer knowledge

Duration: 4 hours

Venue: 10 Anson Road, 26-08A International Plaza, Singapore 079903

   Email Marketing Course Outline

Introduction to Email Marketing

  • Why we need Email Marketing
  • How to do Email Marketing
  • Psychology of email receiver
  • Concept of Email Marketing
  • Components of Email Marketing

Concept of Email Marketing

  • Why receiver open your email?
  • How you should reach to more recepients
  • Email subject & sender concept
  • Anatomy of Email Campaign
  • Effective content for Email Campaign

Creating Email Campaign

  • Designing Email Campaign
  • Using Email Marketing Software
  • Important Points to note
  • Do’s and Don’ts of Email Marketing
  • Understanding best content

Mailing List Management

  • How to collect email data
  • Email list management 
  • Manage unsubscribe email
  • Segregate email list
  • Personalised email Vs Generic email list
  • Opt-in & opt-out Email List

Email Marketing Software

  • Understanding concept of software
  • Terms used in software
  • Monitor email campaign
  • Review email campaign result
  • Manage email testing
  • Optimising email campaign

Email Marketing Plan

  • Planning email campaigns
  • Email campaign that works
  • Content for email campaign
  • Landing page for Email campaign
  • URL Builder to track email campaign
  • Google Analytics for Email campaign

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