Search Engine Optimisation Course

seo certification course

Advanced SEO Training Course in Singapore

Course Overview

Search Engine Optimization (also called SEO) is a form of Digital Marketing strategy that can help you to Rank your website at the top of search engine results(e.g. Google) organic and free, your website get unlimited traffic.

In current digital age, most consumers performance online research to find particulor products that they want. top Ranking on search engine results, i.e. existing on the first page of Google, will allow your website to be visible to your targeted customers when they are searching for the particulor products or services offered by you. This visiblilty on top rank not only gives you an advantage over your competitors but also gives you unlimited leads at no additional cost.

seo course singapore

Key Features

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  • 100% payable using SkillsFuture Credit
  • Updated Course Modules
  • Hands-on training by Certified experts in Singapore
  • Step-by-step Course to setting to optimizing your website
  • Attention to each participant
  • Curriculum Designed by Certified SEO experts in Singapore
  • Practical examples & case studies
  • Certificate of Achievement After Completion
  • Free Unlimited Refresh Class

About The Course

Our Hands-on 1-day Course will help you to create SEO strategies that you can apply on your website for better ranking and optimization. This SEO training will cover fundamentals of white-hat SEO on current algorithm basic. After completing this course you will be able to rank your website on #1 in Google search.

No matter if you are new to SEO, after using SEO strategies you learn in class, you will be able to rank your website and increase leads that help you to grow your business or your company.

Course Objective

By the end of the course, you will be able to:

  • Have a better understanding of Google Updates and how they affect SEO
  • Learn how to identify the right keywords for your SEO campaigns
  • Identify the SEO elements that Google is looking for to rank a website
  • Apply step-by-step SEO strategies to improve your SEO ranking.
  • Grasp the knowledge of On-Page vs Off-Page SEO signals that Google reads

Target Audience:

  • Business owners and entrepreneurs who wish to get free leads from Google search Engine.
  • Aspiring entrepreneurs who wish to start their own business
  • Digital Marketers who wish to learn or improve their existing SEO ranking in Google search
  • Working professionals who are looking for a career change to the Digital Marketing industry

Prerequisites

  • Basic computer knowledge

Duration: 1 Days

Venue: 10 Anson Road, 26-08A International Plaza, Singapore 079903

  Seo Certification Course Outline

Module 1 – Introduction

  • What is SEO
  • How do Search Engines work
  • SEO vs Pay Per Click (PPC)
  • Latest Google Updates (Penguin, Panda, Hummingbird etc.)

Module 2 – Keywords Research

  • Understanding Google Keyword Planner Tool
  • Keyword selection process: Short-tail vs Long-tail, Action vs General

Module 3 – Web Hosting & Domain Name

  • What is domain name and web hosting
  • How they affect SEO

Module 4 – WordPress & Plugins

  • Basic introduction to the use of WordPress
  • Suggested WordPress plugins for a better SEO ranking

Module 5 – On-Page SEO

  • What is On-Page optimization and how it affects ranking
  • Types of SEO signals that Google captures
  • Understanding Mobile SEO and how it affects ranking
  • Video and Image optimization
  • SEO Link Strategies – Internal, External and Permalink
  • Building Google preferred web structure
  • Content optimization
  • Understanding Google meta tag and meta description
  • Case studies – Good vs Poor On-Page SEO websites

Module 6 – Off-Page SEO

  • What is Off-Page optimization and how it affects ranking
  • Effective link building strategies
  • Case studies – Good vs Poor Off-Page SEO websites

Module 7 – Google Webmaster

  • What is Google Webmaster Tool
  • Google indexing process
  • Building and Submitting XML Sitemap
  • How XML Sitemap affect your SEO ranking

Landing Page & User Experience

  • Creating Content for Visitor
  • Components for Landing
  • Important points for web page Content
  • Organising content on web page
  • Type of testimonial on web page
  • Role of videos for SEO

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