Google Adwords Course

Google Adwords Course Singapore

Course Start Date

    Google AdWords Training Course Singapore (PPC)

    Google Ads Course Overview

    Learn how to Boost up Your Sales and the way your prospects will reach to you by the help of Google Adwords.

    In Google Adwords Course you will learn about Search Engine Marketing, Internet Marketing or Online Marketing using Google Ads. Google Adwords is also called PPC (Pay Per Click) Ads.

    After Completing this course, you may be familiarised with the Google AdWords tool.

    This AdWords Basic Course can teach you the way to leverage Google AdWords to best serve your Services Online.

    The distinctive feature of this Google AdWords Training is that it includes active interactive exercises empowering students to profitably use Google AdWords on their own web site for Promotion.

    google adwords training course

    Key Features

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    • SkillsFuture Credit Eligible Training Center
    • Updated Course Modules
    • Hands-on training by Google Certified experts in Singapore
    • Step-by-step Course to setting up a Google Ads account
    • Attention to each participant
    • Curriculum Designed by Google Certified experts in Singapore
    • Practical examples & case studies
    • Certificate of Achievement After Completion
    • One Time Free Refresh Class within 6 Month

    What will you learn in the Google Adwords certification course?

    By the end of the course, you will be able to understand:
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    • How to use Google Keyword Planner Tool to identify the right keywords for your Ads.
    • Understand the different type of Keywords using in Google Ads Account
    • Understand the different type Google Ads Campaign
    • Properly set up a Google Ads Search Campaign
    • Setup ad groups in Google Ads Campaign
    • Do A/B Testing of your Ads campaign
    • Learn advanced Google Ads optimization skills to Improve your CTR (click through rate) and Quality Score via ad extensions
    • Setup Google Analytics Code to Track where your customers come
    • Reduced your Ads increasing prices with optimizing negative keywords

    Who should take up the Google Adword Training Course?

    • Business owners and entrepreneurs who wants to generate leads from Google Adwords
    • Entrepreneurs who wish to start their own online business
    • Digital marketers who wish to learn or improve their existing Google Ads campaign Skills.
    • Working professionals 


    • Basic computer knowledge and Skills

    Google AdWords Certification Course Outline

    Module 1 – Basics of Google Ads

    • Introduction of Google Ads
    • Different Type of Google Ads
    • How can Ads benefit your business?
    • Ads Campaign setup (Step By Step)

    Module 2 – Identify Business Requirements

    • Identify Business needs
    • How to use Keyword Planner Tool
    • How to use Google Trends

    Module 3 – Campaign & Ads Group Setup

    • How to create a campaign
    • How to structure ad groups according to business requirements
    • How to use Keyword Planner to form ad groups

    Module 4 – Ad Copy Text

    • Why is A/B Testing important for every campaign
    • What is Click Through Rate (CTR) and why is important for your campaign
    • How to improve your Quality Score
    • Ad Text Practice with Review
    • Comparison of Good and Bad ad Text examples

    Module 5 – Keywords research

    • Keyword Types (Broad, Phrase, BMM, Exact)
    • Which keyword type(s) are used in your campaign
    • Live Demo and case studies
    • A shortcut for keyword type generation

    Module 6 – Biddings

    • How much should you bid for a keyword
    • Why bidding for the top position may be a double-edged sword
    • How Quality Score affects your bid prices

    Module 7 – Optimisation

    • Improve your CTR (click through rate) via ad extensions
    • Track where your customers come from via Google Analytics
    • Discover keywords that created the clicks via search terms
    • Lower your costs with negative keywords
    • Improve targeting via time & location optimisation
    • Improve signups and conversions via landing page optimisation

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