How To Become a Digital Marketing Strategist? Why Should you learn Digital Marketing Courses? When we say digital marketing, it covers the promotions using various electronic devices and media such as internet, mobile phones, television channels etc. At a time when electronic media gain dominance over the print media, internet marketing has reached a brand-new height. There is a big scope also for this profession, but you should learn it correctly and should have proper knowledge in various aspects of digital marketing. However, we are discussing about digital marketing here as it is relatively a new stream as compared to television media. Different part of digital marketing is mobile phone marketing. In mobile phone marketing and internet marketing you have to do a lot of researches and knowledge before starting the work. Importance of Mobile Marketing Mobile phones are used to transmitted the message of a product or service in this type of marketing. It can be via calls or SMS sent to the customers. Here the most necessary part is to identify the right audience. It is important to categorize the cell number or data on the basis of age, gender, income, location etc. When you do this categorization, you can directly target the right customers. The messages will not go in spam. Secondly, the messages should be unique, short and informative. People may not have more time to listen to your long speeches or to read big messages on mobile phone. Type of Internet Marketing Internet marketing is a wide complex process that involves different methods. E-mail: Sending bulk emails to existing as well as to the right customers will help to gain the loyalty as well as to create brand awareness about the product and services. E mails can be used to share the information to the prospective audience about any changes in your services or specification of products. However, you will have to distinguish the list of mail IDs based on your researches gender, income, area and age to reach the information to the right persons. Social Media Marketing: The importance of social Medias on general public cannot be ignore. Many companies are using this opportunity to promote their product and services over the different social media platform. There are different techniques and strategies to use social media channels as an effective way of digital marketing. Search Engine Optimization (SEO): Websites are playing an important role in spreading the information and knowledge over the world wide web. Search engine optimization take an important part in bringing more new visitors to the website. There are different types of SEO technique, but normally it has been divided into two; off page optimization and on page optimization. Digital marketing course will cover these aspects in detail. Blogging: Blogs are also important tool to market a product or services to spread the brand awareness. Here you know, just posting some contents in your blog will not be enough. There are so many different things you have to do to make this a successful strategy. Article writing, Guest posting, blog commenting etc are also discussed in this course. Thus, a professional digital marketing course will cover all these areas.
How to Get Google Adwords Certified in Just 2 Days!! OVERVIEW OF GOOGLE ADWORDS CERTIFICATION Secure Your Next Job Interview, Promotion or Client by Adding the Google Adwords Certification to Your Resume in Just 2 Days! The Google AdWords Certification is a professional credibility that Google offers to everyone who explain proficiency in basic and advanced skills of AdWords. BENEFITS OF HAVING GOOGLE ADWORDS CERTIFICATION It’s definitely a plus point if you want to brand yourself as a digital marketer: Join the highly demanded online advertising industry. Pay Per Click (PPC) skills are in high demand. Secure your next interview, promotion or client. Show tangible evidence of your current and prospective clients/employers of your AdWords skills. Save yourself lots of time, frustration and money. The formal examination training course will teach you how to use AdWords professionally. You could lose lots of money if you “learn by doing it”. COST OF GOOGLE ADWORDS CERTIFICATION COST OF GOOGLE ADWORDS CERTIFICATION Giving the Google Adwords Test is now Free! It used to charge $50 when the exam format/pattern was different. Do you think of any other Industry Recognized credibility you can get without spending thousands of dollars and studying for months? I can’t! This is such an easy task for anyone serious about his career in online marketing! HOW TO BECOME GOOGLE ADWORDS CERTIFIED PROFESSIONAL HOW TO BECOME GOOGLE ADWORDS CERTIFIED PROFESSIONAL You need to clear two different exams to become fully Adwords Certified: One is Adwords Fundamentals exam or a any other (choice of 5 exams). Choosing the best Search Advertising exam will save you time of study because there is a huge confusion with the Fundamentals exam (Video/display advertising exam etc. are quite different!) Timing: You have only 120 minutes to clear each exam. Pass rate: You need to score at least 80% or higher to qualifying. Format/Pattern: 100 multiple choice questions (MCQ), no option to stop exam, questions appear one at a time (i.e. no option to move or return to previous questions later). Retake period: If you don’t qualify the exam, you can take it again after 7 days. HOW TO READY YOURSELF FOR THE CERTIFICATION EXAMS Take one day for each exam and follow this process step by step: Study the Official Guideline provided by Google Section by Section: The Google exam study guides are designed in such a way to bring pure beginners from zero knowledge to Google Adwords Certified Professional. Use Practice Sample Questions to Increase Your Learning Skills: This is the best way to learn and gain new information. Get 200 sample questions broken down per section. Take Benefits of the Open Book Policy: There are many people that dont know that there is no restriction to have the Adwords Help Center open while you’re taking the exam. You won’t have sufficient time to search for every single answer but this can be really useful for some questions! HOW TO GIVE THE GOOGLE ADWORDS CERTIFICATION EXAMS Click to https://www.google.com/partners/ Click on “I am an Agency” in the top right-hand corner of your webpages Once it open, click “Certifications>AdWords>Take Exam” in the sidebar HOW TO PROMOTE YOUR ADWORDS CERTIFICATION After when you clear the exam and get Google certified, Google allows you to showcase it to the world. HOW TO PROMOTE YOUR ADWORDS CERTIFICATION After when you clear the exam and get Google certified, Google allows you to showcase it to the world. Link to your certificate with Google Partners Profile from anywhere online (social profile, personal website etc). Automatically notify contacts by adding your certification to Linkedin. Add your certification as a bullet point on your CV. Print it out and hang it inside your office. STAYING ADWORDS CERTIFIED STAYING ADWORDS CERTIFIED Remember, your Google AdWords certification is valid for one year. Set a reminder to your calendar for a few of weeks before the “valid until” date shown on your certificate. CONCLUSION Nothing is going you back from becoming a Google Certified Professional: You don’t require to be part of a company to become certified. You don’t require to have any job experience. You don’t require to spend money on running campaigns on Google Ads. You don’t require to be technical degree. Don’t hesitate to spend a lot of time on learning how to use AdWords professionally and getting tangible evidence of these in-demand skills. GOOGLE ADWORDS TRAINING COURSE IN SINGAPORE Take the training course to become Google Adwords Course in Just 2 Days By Inspizone PTE LTD (The Best Study Guide, Test Cheat Sheet and 200+ Practice Questions to Ensure Your Exam Success).